IBS New York 2023

In a time where lived-in and low maintenance is trending, blonding artists around the world are being asked to do the opposite of their craft. The next time your heavily highlighted or global blonde clients asks for a low maintenance color, instead of panicking, you’ll be able to drop it down, flip it and reverse it with confidence by taking this workshop. Learn two dimension drop techniques that include brightness-preserving placement where it matters most. Your clients will fall in love with you and their hair all over again!

Students are required to bring: Spray bottle with water, 4 color bowls, 5 color brushes, mesh strips, foils, foil comb, foil clips and sectioning clips.

Workshop includes: Redken’s Shades EQ and processing solution for all participants to use in workshop. A mannequin head will be provided for you to practice on during the workshop, and you can take the mannequin head home with you.

Please note: Additional fee required for Hands-on Workshops. Fee includes three-day Exhibit Hall admission. Limited seating available on a first come, first basis.

*Schedule subject to change